I long for the day when advertising will become a business for a grown man.
– Howard Luck Gossage
If you have a lemon, make lemonade.
– Howard Luck Gossage
The buying of time or space is not the taking out of a hunting license on someone else's private preserve but is the renting of a stage on which we may perform.
– Howard Luck Gossage
The real fact of the matter is that nobody reads ads. People read what interest them, and sometimes it's an ad.
– Howard Luck Gossage
To explain responsibility to advertising men is like trying to convince an eight-year-old that sexual intercourse is more fun than a chocolate ice cream cone.