Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.
– John Wanamaker
Courtesy is the one coin you can never have too much of or be stingy with.
– John Wanamaker
It is very vulgar to talk about one's business. Only people like stockbrokers do that, and then merely at dinner parties.
– John Wanamaker
It's easy to work for somebody else; all you have to do is show up.
– John Wanamaker
Half the money I spend on advertising is wasted; the trouble is I don't know which half.
– John Wanamaker
People who cannot find time for recreation are obliged sooner or later to find time for illness.